| The USTA USA
Tennis Pathway is the primary focus of the USA Tennis
Plan for Growth, a five-year $50 million commitment to increase
tennis participation in communities across America.
Mitch
Weissbein is the USA Tennis Coordinator in the Eastern PA
District.
His mission is to promote and develop the sport of tennis
for customers; schools, clubs, parks,

local community tennis
associations, and National Junior Tennis Leagues, by providing
support for accessing resources; grants, program incentives,
curriculum, ad slicks, posters, prizes/awards, and scholarships.
The USA Tennis Plan for Growth, spearheaded by
the USTA in partnership with the Tennis Industry Association, is
the most ambitious initiative ever proposed to promote and develop
the growth of tennis in the United States.
The initiative is well on its way to shattering its goal of
introducing 800,000 new players to tennis and increasing the
number of frequent players by one million by the end of year 2002.
More than 261,000 new players were introduced to tennis in 1999
through the USA Tennis 1-2-3 program. In just two years, the
initiative has attracted more than 463,000 Americans to tennis,
significantly above the two-year goal of 260,000.
The USA Tennis Pathway begins with a free tennis lesson to spark interest in the sport.

Mitch Weissbein on the left with
Bob Osipower, a Quakertown pro,
with kids from a local school. Weissbein gives
free racquets, curriculum, program incentives,
in-service training
The USA Tennis
1-2-3 program follow with six weeks of fun and affordable
lessons. Players then move on to USA Team Tennis for
round-robin play and skill improvement. The next step is USA
League Tennis or USA Tournament Tennis.
Mitch Weissbein Bio: USTA lifetime member, USPTA level 1
teaching professional, Lafayette College assistant coach (men and
women's tennis teams), joined USTA in 1998, 4.5 NTRP player, MBA
Cornell University, 15 years in corporate America (marketing
management).
How to reach Mitch Weissbein, EPD's USA Tennis Coordinator:
1774 Falcon Drive, Unit I
Bethlehem, PA 18017
610-954-7671 phone
610-954-7740 fax
weissbein@ms.usta.com
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